Avril Fuentes

Product Marketing Strategist specializing in optimizing clients' marketing resources and efforts through effective Go-To-Market (GTM) strategies

Services

Segmentation and Personas

I’ll help you strategically segment your market, identify the right target audience (and who to exclude), and uncover deep insights into your ideal customers' needs, behaviors, and pain points.

POSITIONING AND MESSAGING

Together, we’ll determine how to position your product or service in the market and craft messaging that resonates with your target segments, ensuring it speaks directly to their needs and motivations.

Demand/Lead Generation Plan

l’ll map out the customer journey and help you define the right content, channels, and campaigns to attract, engage, and convert leads at every stage.

CATEGORY AND COMPETITIVE ANALYSIS

By evaluating the consumer landscape, your category, and the competitive environment, I’ll uncover untapped opportunities for your product or service, enabling you to stand out and capture market share.

Marketing Action Plan

I’ll assess your organization’s current marketing capabilities and develop a tailored action plan, providing clear recommendations on where to focus your time, energy, and resources for maximum impact.

Sales enablement

I’ll work with you to develop a compelling results-driven sales deck pitch deck that captures attention, builds trust and credibility, and inspires prospects to take action.

Recent Work

Segmentation & Personas

Detailed ideal buyer personas

Stakeholder research that empowered the leadership team to make data-driven decisions on what segments to focus on and what matters to each.

Marketing plan

A plan to turn museum’s visitors into leads

A marketing plan designed to reach the target audience through the right content and channel to drive visitor engagement and generate sales revenue.

About me

Welcome to my site

Hello, I'm Avril

I am a marketing professional based in the Bay Area with over 10 years of experience at Fortune 500 companies. I specialize in developing Go-To-Market (GTM) strategies designed to help SMBs, organizations and entrepreneurs solve foundational problems related to marketing resource allocation, market fit, differentiation and customer reach. My goal is to help clients craft quality marketing strategies that are deeply rooted in a clear understanding of their target audience.I firmly believe that successful marketing begins with a deep knowledge of who we're creating value for. This conviction inspired me to serve as a strategic marketing partner to visionary and passionate executives.Whether you’re looking for a collaborative thought partner to bring your vision to life or you’re a hiring manager looking for a reliable team player, I’m here to help. Let’s explore how we can work together to discover more about your customers!Take a look at my LinkedIn

Get in touch

Drop me a line to find out how I can optimize your marketing resources and effectively reach and engage with your customers.